As its name implies, toptenreviews.com provides assessments of a huge variety of tools and resources suitable for small businesses. Recent surveys include webhosting, accounting software, credit card processing, shopping cart software, and email marketing services. This is invariably the place to start when you need to develop a short-list of candidates worthy of further evaluation.
I have been one of a couple of dozen SCORE volunteers that has been developing continuing education training materials for their peers on the use of newer technology tools in small businesses. Recently, I recorded videos of my presentation of that material and have made it easily accessible by posting it on this website. The content of these videos encompasses most all of the topics covered in my separate blog postings, plus more.
Notably, we've also changed the perspective of these videos to make them suitable for presentation directly to small business owners and managers. If you want to get the bigger picture, albeit in a much bigger chunk to swallow, here's the link! Enjoy!
2/3 of customers under 45 did not read a newspaper yesterday.
Thus, you've got make sure that your marketing messages are visible where these prospects are looking... and they're looking on the internet. First, make sure that your entries on the major search directories are complete and current as discussed previously. These free sites typically let you add a short description of your business, a link to your website and/or email, along with a photo or two to the public information like address and phone number that they obtained from the local tax authority. Of course, they'll try to talk you into upgrading with more photos, videos, etc., which makes sense if you can afford it because users like them. Remember also that most all of these sites now include reviews, so you'll need to check them periodically.
Then create your website if you haven't done so already. See my earlier blog for details. Then, start your email marketing program as also advocated earlier. You've got to be where you can now be seen.