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If your small business only sells a handful of items on your website, you do not really need to pay your host's typical $20 monthly upgrade charge for their optional "shopping cart" software. PayPal let's you create various buttons, e.g., buy now, add to cart, subscribe, donate, checkout, that provide basic shopping cart features for free. That is, you can allow users to select colors, or sizes, as well as shipping choices by simply copying and pasting some code from PayPal's website onto your website pages. They offer various customizing options, so do not think that you are just limited to a button that only transfer funds.
To access these features, just go to PayPal and either upgrade your personal account or create a free business account. Click on the "tools" menu item at the top of your account's home page, and select PayPal buttons to get started.
To access these features, just go to PayPal and either upgrade your personal account or create a free business account. Click on the "tools" menu item at the top of your account's home page, and select PayPal buttons to get started.
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And, yes, I am as guilty as the next. In particular, blogs that lack any recent postings send at least two messages. First, you have probably gone out of business but haven't run out of your current website hosting contract. Or, you are too busy to bother with trying to help your customers unless they want to buy something. Either message is very damaging to your small business.
If you don't have the time to create content on your own, remember there are inexpensive services where you can cheaply hire professional help like Elance.com, Freelancer.com, Guru.com, or Fiverr.com.
If you don't have the time to create content on your own, remember there are inexpensive services where you can cheaply hire professional help like Elance.com, Freelancer.com, Guru.com, or Fiverr.com.
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I continue to encounter small business clients who are reluctant to post their real contact information on their website. I always encourage them to post a physical address, a phone number, and an email address so that it is abundantly clear that they are proud of their business and stand behind it personally. If you are leery because it is a home-based business, then get a P.O. Box, a separate phone number, and an email address based on their website's domain name because an anonymous website contact form is just not enough. Otherwise, anyone, myself included, will assume that they are just as likely to be some ripoff artist based in eastern Europe or Nigeria. If you want someone to trust you with their money, then you better trust them first.
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A new generation of credit card readers simply plug into the headphone jack of a smartphone or tablet. These "free" readers avoid the $1000 or so hardware outlay associated with the usual specialized credit card readers and receipt printers. Text receipts are automatically sent to the customers' phone. Most provider software captures the customers' signature and even provides receipts for cash purchases.
The biggest benefit for many small businesses is that usually no credit check is required of the business or its owners. Square, Intuit, and PayPal were the main initial players. Now any mobile worker, e.g., flea markets and household services, can easily and affordably accept credit cards.
The biggest benefit for many small businesses is that usually no credit check is required of the business or its owners. Square, Intuit, and PayPal were the main initial players. Now any mobile worker, e.g., flea markets and household services, can easily and affordably accept credit cards.
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As its name implies, toptenreviews.com provides assessments of a huge variety of tools and resources suitable for small businesses. Recent surveys include webhosting, accounting software, credit card processing, shopping cart software, and email marketing services. This is invariably the place to start when you need to develop a short-list of candidates worthy of further evaluation.