I continue to encounter small business clients who are reluctant to post their real contact information on their website. I always encourage them to post a physical address, a phone number, and an email address so that it is abundantly clear that they are proud of their business and stand behind it personally. If you are leery because it is a home-based business, then get a P.O. Box, a separate phone number, and an email address based on their website's domain name because an anonymous website contact form is just not enough. Otherwise, anyone, myself included, will assume that they are just as likely to be some ripoff artist based in eastern Europe or Nigeria. If you want someone to trust you with their money, then you better trust them first.
AuthorI developed large-scale systems, both commercial and aerospace, for 40+ years. There were lessons learned, but the joy of successes more than offset a few pains. Hopefully, my experienced counsel will help yours be mostly fun. Archives
May 2015
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