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Every small business should create a website.

4/7/2014

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I've been teaching a seminar on Using the Internet in Your Business for several years as a part of my SCORE volunteer work.  Basically, I walk SCORE clients through the why and how to build a website.  Even if they are not going to sell directly on the internet as so-called eCommerce, I strongly encourage them to at least create a web presence with what some folks call a "brochure site", so-called because it is a cheap, 24/7 accessible equivalent of the old tri-fold brochures that all businesses used to hand out.  Typically, there are just five key pages: Home, Products & Services, About/Why Us?, Help/Support, and Contact Us.  You've probably got most of the content that you need in the business plan that you used to get financing.

There are a variety of excellent hosting services that offer easy-to-use templates enabling anyone who can use document software like Microsoft Word to create a good-looking website.  For several years, I have touted weebly.com as an excellent site that was notably easy to use and could get your business online at low cost, even free.  I recently used it myself to upgrade the cosmetics of my own site, and to create a site glenlakesvets.org for our local veterans group in support of our annual Veterans Day golf tournament.

For completeness, I should also recommend wix.com and gybo.com as good, even free, hosting sites as well.  Of course, the traditional hosting big boys like godaddy.com, homestead.com, and smallbusiness.yahoo.com have equivalent tools and have all dropped their pricing for small businesses.
There's just no excuse not to get started.
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    I developed large-scale systems, both commercial and aerospace, for 40+ years.  There were lessons learned, but the joy of successes more than offset a few pains.  Hopefully, my experienced counsel will help yours be mostly fun.

    Now, I'm often golfing and riding my bike as seen above.  I'm the handsome dude in the brown leather jacket near the middle.

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Managing System Development 101 5-Star Amazon Testimonials:
The book "Managing Systems - Development 101" by James T. Karam is written with the engineer's perspective in mind, specifically targeted towards those technical types who find themselves advancing into positions requiring managerial and oversight responsibilities, in addition to their technical expertise.
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As a specific technical type moving more into a managerial role myself, I found the book an easy read (being only 111 pages or so), but dense, in the sense that there are a lot of benchmark figures and information that are hard to assimilate in one simple reading. I'll be using this book as reference in the future.
Duane A. Kaufman, 2010
This is great outline of succinct take-home messages. The subject material is timeless, and as new systems evolve, the advice from this author will remain relevant.
Francha Barker, 2013




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If you are an expert on product
 development and systems design, read this book. You will certainly come away with additional tools for your toolbox.

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The book is practical and hands-on -- no pie in the sky theory stuff produced by some consulting company.

T. Anderson, 2007