Small business customers are not reading newspapers anymore.

2/3 of customers under 45 did not read a newspaper yesterday.

Thus, you've got make sure that your marketing messages are visible where these prospects are looking... and they're looking on the internet.  First, make sure that your entries on the major search directories are complete and current as discussed previously.  These free sites typically let you add a short description of your business, a link to your website and/or email, along with a photo or two to the public information like address and phone number that they obtained from the local tax authority.  Of course, they'll try to talk you into upgrading with more photos, videos, etc., which makes sense if you can afford it because users like them.  Remember also that most all of these sites now include reviews, so you'll need to check them periodically.

Then create your website if you haven't done so already.  See my earlier blog for details.  Then, start your email marketing program as also advocated earlier.  You've got to be where you can now be seen.